Nevada Ballet Theatre, one of the state’s largest and oldest performing arts organizations, commissioned Kendra to brand their 38th Season. They recently hired a new creative director, James Canfield, a former Joffrey Ballet dancer and founder of Oregan Ballet Theatre, and the 38th season was a bold new beginning. Kendra created a tagline that incorporated the word ballet with the phrase “let life move” a double meaning evoking both the physical and the emotional. She designed an elegant, modern brand that was successfully translated to the seasons multiple pieces of collateral. The season and Mr. Canfield’s debut was success, and Kendra designed all print and web for the next five seasons, including their annual Black & White Ball and their gala and debut as the resident ballet company at The Smith Center for the Performing Arts, a world renowned performing arts center. Kendra also branded the 2 million dollar new production of The Nutcracker creating all design and collateral and web site.
