APEX

Bags, Branding Campaign, Cards, Digital, Dining, Print, Retail, Stationary, Travel

Description

Apex is a very exclusive VIP level at Sands Corp properties in Macao, China. This high level gaming club has amenities such as private restaurants, VIP travel arrangements, 24 hour hosting service and privately hosted gaming. Kendra was asked to brand all printed collateral and provided design services for a high-end brochure, packaging, stationary, communication materials and email marketing. The brochures design was inspired buy the decor patterns on the APEX level private areas and the printing includes specialty paper, gold and red foils as well as spot gloss varnish.