The Guggenheim-Hermitage Museum in Las Vegas needed a vibrant look to advertise their new exhibition. Russia! Treasures from the Kremlin Museum, is advertised as the “most comprehensive and significant exhibition of Russian art since the end of the Cold War.” The marketing design needed to reflect that while also commanding the attention of the Las Vegas traveler among the lights and overwhelming advertising of the Strip. The challenge was doing so without resorting to stereotypical communist era Russian design, as the exhibit was a mix of delicate jewelry and fine arts from the 16th and 17th centuries. Kendra’s design brought together recognizable Russian icons and complimentary colors that felt both strong and artistic while keeping a classic and approachable look. The design worked throughout the varied pieces of collateral needed, from invites, digital and print signage, invitations, email marketing, programs, advertising and outdoor 100 foot banners.
