Plant based fast food start-up GFY came to Kendra to develop and brand their new endeavor. They wanted to make a vegan quick service burgers and fries restaurant with clean lines and modern design. The look needed to be friendly and appeal to all demographics, and must work in multiple countries and languages. A happy face was the perfect solution which the brand was built around. The launch was successful, the brand was memorable and GFY was embraced and trusted by the community.